http://www.billboardgreetings.com/wordpress The latest news, articles, pictures, and just about anything that relates to the outdoor billboard advertising industry. Sun, 10 Aug 2008 15:55:54 +0000 http://backend.userland.com/rss092 en Top 10 Outdoor Advertising Categories (based on 2007 year-end outdoor expenditures) MISC SERVICES & AMUSEMENTS INSURANCE & REAL ESTATE COMMUNICATIONS PUBLIC TRANS., HOTELS & RESORTS MEDIA & ADVERTISING RETAIL RESTAURANTS FINANCIAL AUTOMOTIVE DEALERS & SERVICES AUTOMOTIVE, AUTO ACCESS & EQUIP Top 25 Outdoor Brands (based on 2007 year-end outdoor expenditures) AT&T LONG DISTANCE BUSINESS & RES MCDONALDS RESTAURANT VERIZON LONG DISTANCE BUSINESS & RES AT&T ... http://www.billboardgreetings.com/wordpress/2008/08/10/top-outdoor-advertising-categoriesbrandscompanies/ In January 2004, Kenneth Bryan drove from Tampa to the corner of Fifth Avenue and 22nd Street S to check on two billboards he owned.When he arrived, he found his signs on the ground, posts broken off, and nobody willing to take responsibility for the destruction."My blood pressure ... http://www.billboardgreetings.com/wordpress/2008/04/20/man-wages-war-with-city-over-toppled-billboards/ (Washington, DC)– Out of home advertising industry revenue grew 7.0% in 2007, accounting for $7.3 billion in total spending. “Out of home was one of the strongest performing media segments last year, growing at a pace higher than the overall ad industry,” said Stephen Freitas, chief marketing officer for the Outdoor ... http://www.billboardgreetings.com/wordpress/2008/03/21/out-of-home-revenue-grows-70-in-2007/ When I first got in the billboard business, I assumed that the taller the sign, the better the sign. When I was driving down the interstate and I saw a really tall billboard, I would think to myself “now there’s a valuable sign”. I used ... http://www.billboardgreetings.com/wordpress/2008/02/18/the-incorrect-assumption-on-billboard-height/ Wanted to drop you a short note to let you know I've joined Watchfire Digital Outdoor's team as their sales rep for the southeastern United States (Florida, Louisiana, Mississippi, Alabama, Georgia, and South Carolina.)The billboard industry is changing and digital is driving ... http://www.billboardgreetings.com/wordpress/2008/02/18/our-good-friend-has-changed-jobs/ I saw a billboard the other day. It said: Need Help? Call Jesus. 1-800-047-3908 Out of curiosity, I called the number. A Mexican showed up with a Tow Truck. http://www.billboardgreetings.com/wordpress/2008/02/18/interesting-billboard/ Imagine seeing thousands of your ads in the sand creating the world's largest and environmentally safe billboard. That is what Beach 'N Billboard is doing in the sand on a beach near you. They professionally imprint 3,000 to 5,000 of your ads into the beach which ... http://www.billboardgreetings.com/wordpress/2008/01/19/worlds-first-and-largest-environmentally-safe-billboard/ Here is an interesting find on the internet about alternative power for billboard lighting. Intelligent lighting system for billboards http://www.billboardgreetings.com/wordpress/2008/01/05/intelligent-billboard-lighting/ A new billboard on Prince Street in Soho—that's in Manhattan—uses a directional sound system from Holosonic to broadcast a message directly into your head for only you to hear. It's being used, of course, for advertising. It's an ad for "Paranormal State," a ghost-themed series premiering on A&E this week. The ... http://www.billboardgreetings.com/wordpress/2007/12/19/billboard-inserts-audio-voices-into-your-head/ LOS ANGELES — At first glance, a digital billboard alongside the road looks very much like a conventional billboard. But give it a second look and the difference is obvious. These billboards use the latest technology in outdoor advertising to cycle through images every four to 10 seconds, displaying multiple messages ... http://www.billboardgreetings.com/wordpress/2007/12/04/digital-billboards-get-green-light/