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OAAA 2008 OBIE Awards Call for Entries

Posted on: Friday, November 30th, 2007 in: The Billboard Business

Is this your year to shine?
Winning an OBIE Award sends a signal to your colleagues, your clients and your competition that you have what it takes to create powerful, effective, and evocative advertising that works.

The OBIE Award is the oldest and one of the most prestigious honors for creative excellence in advertising. The OBIE […]

Jim Schultheis

Posted on: Sunday, November 25th, 2007 in: The Billboard Business, Billboard Finance

Talk about billboards or billboard finance and it’s the same as or easier just to mention the name Jim Schultheis. Working for Courtesy Outdoor Finance and BLP Properties, Jim is the all around great business man that you want to know and do business with. He always stays in contact or helps you out when […]

Investing in Billboards

Posted on: Saturday, November 17th, 2007 in: The Billboard Business

Billboards are income properties without the usual landlording concerns. Perhaps the biggest problem with investing in billboards is that there are limited opportunities to do so in most areas.
I like the idea of a billboard investment. No toilets to fix, no tenants to evict. Just lease the space, let the renter do all the painting, […]

Sign of the Times

Posted on: Saturday, November 17th, 2007 in: The Billboard Business

Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCDsiblings in the retail environment.
Consider the case of an advertising forcastfor 2007 from Watchfire Digital Outdoors. Makers of […]

Vinyl Banners Ideas: Never Too Big or Small for Any Occasion

Posted on: Saturday, November 17th, 2007 in: The Billboard Business, Ad Tips

Vinyl banner is an inexpensive form of advertising material. It is commonly used outdoors where crowds of people can see it. Rain or shine, the vinyl banner stays put and stays as an attention grabbing paraphernalia.
Because the vinyl banner is weather-resistant, it can endure longer exposure unlike other materials not meant for outdoors. Nevertheless, they […]

Marketing Steps to Creating a Billboard Advertisement

Posted on: Saturday, November 17th, 2007 in: The Billboard Business, Ad Tips

If you won your own business, then I’m sure in order to survive you try and make every dollar count. Money can be tough to come by and the last thing you can afford to do is waste limited resources on bad ideas. The number one area of business that people waste money on is […]

Map Your Billboards

Posted on: Friday, November 16th, 2007 in: The Billboard Business, Ad Tips

Google has a new mapping system called community maps. It allows the users to input their own information onto a community map and save the map.
This is a valuable free tool for the billboard owner to map and locate his property with interactive mapping. With this tool the billboard owner can create for […]