Top Outdoor Advertising Categories/Brands/Companies
Top 10 Outdoor Advertising Categories (based on 2007 year-end outdoor expenditures)
- MISC SERVICES & AMUSEMENTS
- INSURANCE & REAL ESTATE
- COMMUNICATIONS
- PUBLIC TRANS., HOTELS & RESORTS
- MEDIA & ADVERTISING
- RETAIL
- RESTAURANTS
- FINANCIAL
- AUTOMOTIVE DEALERS & SERVICES
- AUTOMOTIVE, AUTO ACCESS & EQUIP
Top 25 Outdoor Brands (based on 2007 year-end outdoor expenditures)
- AT&T LONG DISTANCE BUSINESS & RES
- MCDONALDS RESTAURANT
- VERIZON LONG DISTANCE BUSINESS & RES
- AT&T WIRELESS SERVICE
- VERIZON WIRELESS SERVICE
- GENERAL MOTORS CORP VAR AUTO&TRK
- STATE FARM VAR INSURANCE
- CINGULAR WIRELESS SERVICE
- COCA-COLA VAR SOFT DRINKS
- GEICO VAR INSURANCE
- ANHEUSER-BUSCH VAR BEERS
- COORS LIGHT BEER
- APPLE VAR COMPUTERS
- COMCAST CABLE
- SPRINT LONG DISTANCE BUSINESS & RES
- CRACKER BARREL OLD CNTRY
- HEINEKEN VAR BEERS
- PARAMOUNT VAR MOVIES
- BMW AUTO&TRK VAR
- SPRINT NEXTEL WIRELESS SERVICE
- WARNER BROS VAR MOVIES
- TOYOTA DLR ASSN VAR AUTO&TRK
- HSBC BANK CONSUMER SERVICES
- MICROSOFT VAR SOFTWARE
- ALLSTATE VAR INSURANCE
2007 Top 10 OAAA Member Companies (in alpha order)
- CBS Outdoor
- City Outdoor
- Clear Channel Outdoor
- Fairway Outdoor Advertising
- JCDecaux North America
- Lamar Advertising Company
- NextMedia Group
- Reagan Outdoor Advertising
- Titan Worldwide
- Van Wagner Communications
Reprinted with permission from the Outdoor Advertising Association of America Inc