The Billboard Space Blog

A new billboard on Prince Street in Soho—that’s in Manhattan—uses a directional sound system from Holosonic to broadcast a message directly into your head for only you to hear. It’s being used, of course, for advertising.
It’s an ad for “Paranormal State,” a ghost-themed series premiering on A&E this week. The billboard uses technology manufactured by […]

LOS ANGELES — At first glance, a digital billboard alongside the road looks very much like a conventional billboard. But give it a second look and the difference is obvious.
These billboards use the latest technology in outdoor advertising to cycle through images every four to 10 seconds, displaying multiple messages from one or more advertisers […]